Sell Against the Competition with Parent Engagement

An engaged family is a happy family. Happy families refer other families. And with all those happy families, your school is already standing apart from the competition.

As you move into the summer camp and fall enrollment periods, it’s the perfect time to ensure you’re connecting with parents in every possible way.  Here are some ideas to try:

  • Have a Plan for Communication. Whether it’s daily reports, parent-teacher apps (like Remind), or routine one-on-one meetings, communication is key to parent engagement. Families that have opportunities to learn together at home have a better relationship with their school. Showcase the ABCmouse for Schools home connection. Reference the 8,500 learning activities their child can enjoy at home, and point out their ability to follow along with classroom activities.
  • Connect with Families on Social Media. Social media is an integral part of today’s family life.  Facebook is a great way to interact and have conversations with families. It builds a relationship, knowledge of your brand, and loyalty to your school. The content you post allows you to showcase unique programs, differentiators, events, staff members, alerts such as school closings, and more. It’s fast and directly reaches your families.
  • Make Technology a Selling Feature. ABCmouse is a great way to show tech-savvy millennial parents that your center includes a strong digital education component.  The ad-free, child-safe content provided by ABCmouse can be used in the classroom and offers a way for parents to engage from home. It is one more reason for families to love your program.

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